Agricultura 4.1.3

Radio Agricultura stands out as a prominent opinion radio station in the country. Broadcasting entirely in real-time, it is characterized by its ongoing interactivity, pluralism, and objectivity. The station embraces an informative, sports-oriented, and, above all, entertaining approach.

The audience primarily consists of men and women aged 25 and older, belonging to the socioeconomic groups AB-C1C2 (upper and upper-middle class). This demographic includes a significant number of opinion leaders, businesspeople, and top executives. Consequently, Radio Agricultura holds a relevant and impactful position among those who shape public discourse in the nation.

Listeners tune in from Arica to Punta Arenas, opting for our extensive network of affiliated radio stations, which enjoy strong brand loyalty stemming from 78 years of established presence.

It is evident that those who choose to listen to Radio Agricultura do so with the expectation of a station "of prestige and high credibility." A phrase that captures this sentiment resonates among our audience: "If it’s said by Agricultura, it’s true." This reputation is backed by a consistency in our reporting; our news rarely faces denial.

With a comprehensive network of stations and its own broadcast facilities, Radio Agricultura offers nationwide coverage with transmissions on both FM and AM frequencies. Additionally, the station provides online streaming through its website, www.radioagricultura.cl.

The programming features a roster of prominent figures and opinion leaders in Chilean radio. Notable personalities include Alejandro de la Carrera and Verónica Díaz in News; Milton Millas, Pedro Carcuro, Juan Carlos Villalta, and Patricio Yañez in Sports; as well as Joaquín Lavin, Fernando Villegas, Cecilia Pérez, Sergio “Checho” Hirane, Cynthia Cooper, Carmen Ibáñez, Eli de Caso, among others in various other segments.

The technical quality and power of Radio Agricultura's equipment—alongside its extensive experience in the field and the expertise of its engineers—ensure the delivery of high-quality signals across the nation.

A strong testament to its impact is reflected in the uninterrupted growth of advertising revenue over recent years, with leading advertisers achieving excellent results through collaboration with the station.

The Sociedad Nacional de Agricultura (SNA) has been the majority shareholder since Radio Agricultura's inception 78 years ago. As such, the editorial line remains aligned with the principles and values upheld by the SNA.